Terms of Service

The terms governing use of our AI SEO, Facebook & Instagram Marketing, and AI Agent Automation services.

Terms of Service

Effective Date: November 10, 2025  |  Last Updated: March 3, 2026

1. Acceptance of Terms

By accessing and using the website https://innovistatech.ca and engaging our services, you ("Client," "you," or "your") agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, please do not use our website or services.

These Terms constitute a legally binding agreement between you and InnoVista Tech ("Company," "we," "us," or "our"), a specialist digital marketing agency based in Toronto, Ontario, Canada.

2. Services Description

2.1 AI SEO (GEO) Service

InnoVista Tech specializes in AI-powered Search Engine Optimization (AI SEO), also known as Generative Engine Optimization (GEO). This service leverages artificial intelligence and machine learning to enhance your online visibility across traditional search engines and AI-powered platforms such as ChatGPT, Claude, Gemini, and Perplexity.

Core AI SEO Tasks:

  • AI-driven keyword research and semantic analysis
  • Content optimization for AI search engines (ChatGPT, Gemini, Perplexity, Claude, etc.)
  • Structured data implementation and schema markup
  • Natural language processing (NLP) content enhancement
  • Voice search and conversational query optimization
  • Technical SEO audits using AI-powered tools
  • Entity-based SEO and knowledge graph optimization
  • Performance tracking across traditional and AI search platforms
  • Competitive analysis using machine learning algorithms
  • Automated reporting and predictive analytics

AI SEO is a strategic long-term investment that adapts to the evolving landscape of search engines and AI-powered platforms. Results unfold progressively as search algorithms learn and adapt to optimized content.

Timeline Overview

Initial Setup (0–2 Weeks)

Comprehensive audit, strategy development, and initial technical implementations. Foundation building for AI-optimized content structure.

Early Implementation (3–6 Weeks)

Content optimization rollout, structured data deployment, and initial indexing by AI search engines. Minor improvements in visibility may begin to appear.

Growth Phase (2–4 Months)

Noticeable improvements in rankings, organic traffic growth, and enhanced visibility in AI-generated responses.

Maturity Phase (4–6 Months)

Significant gains in search visibility, authority establishment, and consistent appearances in AI-generated answers across multiple platforms. Measurable ROI becomes evident.

Long-Term Success (6+ Months)

Sustained competitive advantage and strong positioning in both traditional and AI search ecosystems. Ongoing optimization maintains and expands gains.

Important Note: AI SEO results vary based on industry competition, content quality, website authority, and algorithm updates. Consistent optimization and adaptation are essential for maintaining and improving search visibility.

2.2 Facebook & Instagram Marketing

InnoVista Tech offers Facebook and Instagram advertising services for small and medium businesses across all industries. This service is powered by AI-driven targeting, audience insights, and data-led creative strategy to generate leads and sales for your business.

Core Facebook & Instagram Marketing Tasks:

  • Facebook and Instagram ad campaign creation and management
  • AI-powered audience targeting and lookalike audience development
  • Lead generation campaigns tailored to your industry and goals
  • Product and service promotion campaigns
  • Retargeting campaigns for warm audiences
  • Facebook Lead Forms and landing page optimization
  • Meta Pixel setup, tracking, and conversion event configuration
  • Ad creative strategy and copy (imagery and video ad guidance)
  • Monthly performance reporting — cost per lead, lead volume, ROAS
  • Ongoing campaign optimization and A/B testing

2.3 AI Agent Automation

InnoVista Tech designs, builds, and deploys custom AI agents and automated workflows for small and medium businesses. This service is requirements-led — we scope, architect, and implement AI-powered systems that streamline your specific operations.

Core AI Agent Automation Services:

  • Discovery and technical requirements audit
  • Custom AI agent design and architecture
  • Sales and lead qualification agent deployment
  • Customer support and knowledge-base agent development
  • Operational workflow automation and integration
  • Multi-channel deployment (Web, SMS, WhatsApp, CRM)
  • Testing, quality assurance, and performance monitoring
  • Ongoing optimization and support

Facebook & Instagram Marketing delivers results faster than SEO but requires ongoing optimization for sustained lead flow. Campaign ramp-up follows a predictable pattern:

Setup & Launch (Week 1–2)

Account audit, pixel installation, audience build, ad creative strategy, and campaign launch.

Learning Phase (Week 2–4)

Meta's algorithm optimizes delivery. Initial leads begin generating. Data collection informs refinements.

Optimization Phase (Month 2–3)

Campaigns stabilize. Cost-per-lead improves. Best-performing audiences and creatives scaled.

Scale Phase (Month 3+)

Proven campaigns scaled for increased lead volume. Retargeting added for warmer audiences.

Important Note: Facebook advertising results depend on ad spend, market competition, listing inventory, and audience quality. We make no guarantees of specific lead volumes or transaction outcomes.

3. Service Agreements and Contracts

3.1 Individual Service Contracts

Each service engagement will be governed by a separate service agreement that includes:

  • Scope of work
  • Timeline and deliverables
  • Pricing and payment terms
  • Specific terms and conditions applicable to the selected service

4. Payment Terms

4.1 Fees and Pricing

  • All fees are quoted in Canadian Dollars (CAD) unless otherwise specified
  • Pricing is available on our website or upon request
  • Custom quotes provided for enterprise solutions
  • Facebook ad spend is billed separately and paid directly to Meta by the client

4.2 Payment Schedule

Monthly Services:

  • Payment due monthly in advance
  • First payment due upon service commencement
  • Subsequent payments due on the same calendar day each month

Project-Based Services:

  • Payment schedule outlined in individual service agreement
  • Typically 50% upfront, 50% upon completion

4.3 Late Payments

  • 1.5% monthly interest on overdue amounts
  • Service suspension after 15 days of non-payment
  • Service termination after 30 days of non-payment

4.4 Refund Policy

  • Monthly services: No refunds for partial months
  • Project-based services: Refunds based on work completed
  • Refund requests must be submitted in writing
  • Facebook ad spend paid to Meta is non-refundable and governed by Meta's own policies

5. Client Responsibilities

5.1 Information and Access

Clients must provide:

  • Accurate business information
  • Access to necessary accounts — including Google Search Console, Google Analytics, website CMS (for AI SEO clients)
  • Access to Facebook Business Manager, Meta Ads Manager, and Facebook Page (for Facebook Marketing clients)
  • Timely feedback and approvals on ad creatives, content, and strategy
  • Marketing materials, listing details, photos, and content as needed

5.2 Account Security

  • Maintain security of provided access credentials
  • Notify us immediately of any security concerns
  • Comply with platform terms of service (Google, Meta/Facebook, etc.)

5.3 Legal Compliance

  • Ensure all provided content complies with applicable laws and advertising regulations in your jurisdiction
  • Maintain necessary licenses and permits required to operate your business
  • Comply with Meta's advertising policies, including non-discrimination requirements
  • Comply with Google, Meta, and other platform terms of service as applicable to your service engagement

6. Intellectual Property

6.1 Client Content

  • Clients retain ownership of their existing content and materials, including brand assets, product images, and business data
  • Clients grant us license to use their content for service delivery
  • Clients warrant they have rights to all provided materials

6.2 Our Work Product

Deliverables Created for Client:

  • Custom SEO strategies and optimized content (upon full payment)
  • Facebook & Instagram ad campaigns, creative strategy, and audience configurations (upon full payment)
  • Custom AI agents, workflows, and automation configurations (upon full payment)
  • Reports and analytics (client-specific data)

Our Intellectual Property:

  • Proprietary methodologies and processes for AI SEO, Facebook & Instagram Marketing, and AI Agent Automation
  • Template designs and frameworks
  • General industry knowledge and expertise

7. Confidentiality

7.1 Mutual Confidentiality

Both parties agree to maintain confidentiality of:

  • Business strategies and plans
  • Financial information
  • Technical specifications
  • Client lists and contacts

7.2 Non-Disclosure

  • Confidential information not to be disclosed to third parties
  • Confidentiality survives termination of services
  • Exceptions for legal requirements or court orders

8. Performance and Results

8.1 Best Efforts

  • We provide services using industry best practices for AI SEO, Facebook & Instagram Marketing, and AI Agent Automation
  • We make no guarantees of specific results, rankings, lead volumes, or transaction outcomes
  • Marketing results depend on various factors beyond our control, including algorithm changes, market conditions, and ad spend

8.2 Performance Metrics

  • AI SEO clients receive regular reporting on search rankings, AI platform visibility, and organic traffic
  • Facebook & Instagram Marketing clients receive regular reporting on leads generated, cost per lead, ad spend, and campaign performance
  • AI Agent Automation clients receive reporting on agent performance, workflow metrics, and operational impact
  • Historical performance does not guarantee future results

9. Termination

9.1 Termination by Client

  • Monthly services: 30 days written notice
  • Project-based services: As specified in service agreement
  • Payment required for services rendered up to termination date

9.2 Termination by Company

We may terminate services for:

  • Non-payment of fees
  • Breach of terms
  • Illegal or unethical client activities
  • Violation of Meta, Google, or other platform policies

10. Dispute Resolution

10.1 Governing Law

These Terms are governed by the laws of Ontario, Canada.

10.2 Mediation

Disputes should first be addressed through good-faith negotiation and mediation.

10.3 Arbitration

If mediation fails, disputes will be resolved through binding arbitration in Toronto, Ontario.

11. Contact Information

For questions about these Terms of Service:

InnoVista Tech  |  Toronto, Ontario, Canada

Email: legal@innovistatech.ca

Business Hours: Monday – Friday, 9:00 AM – 6:00 PM EST