Privacy Policy

How we collect, use, and protect your personal information.

Privacy Policy

Effective Date: November 10, 2025  |  Last Updated: March 3, 2026

1. Introduction

InnoVista Tech ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://innovistatech.ca or use our services.

We provide three specialist services for small and medium businesses: AI SEO (GEO) — helping businesses get found on AI-powered search platforms and traditional search engines — Facebook & Instagram Marketing — social media advertising and lead generation for businesses across all industries — and AI Agent Automation — custom AI-powered workflows and agents that streamline your operations.

This Privacy Policy applies to all users of our website and services, including clients in Canada, the United States, and the United Kingdom.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

Contact Information:

  • Full name
  • Email address
  • Phone number
  • Business name and address
  • Job title

Business Information:

  • Company details and industry type
  • Website URL
  • Industry type and business details (for Facebook Marketing and AI Automation clients)
  • Marketing goals and objectives
  • Budget information

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

Technical Information:

  • IP address
  • Browser type and version
  • Operating system
  • Device information
  • Pages visited and time spent

3. How We Use Your Information

3.1 Service Delivery

We use your information to:

  • Deliver AI SEO (GEO) services — including content optimization, structured data implementation, and AI platform visibility
  • Deliver Facebook & Instagram Marketing services — including campaign creation, audience targeting, lead generation, and ad management for small and medium businesses
  • Deliver AI Agent Automation services — including custom AI workflow design, implementation, and ongoing optimization
  • Communicate about your projects and campaigns
  • Process payments and invoices
  • Provide customer support

4. How We Share Your Information

4.1 Service Providers

We may share your information with trusted third-party service providers:

  • Google / Google Analytics: For website performance analysis and search visibility tracking
  • Meta / Facebook: For Facebook and Instagram ad campaign management and lead generation
  • Analytics Providers: For performance reporting across AI search platforms and social media
  • Payment Processors: For secure payment processing
  • Email Service Providers: For communication services
  • Cloud Storage Providers: For secure data storage

4.2 Legal Requirements

We may disclose your information when required by law or to:

  • Respond to legal requests
  • Protect our rights and property
  • Ensure user safety
  • Comply with court orders

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

5. Data Security

5.1 Security Measures

We implement appropriate technical and organizational measures to protect your information:

  • SSL encryption for data transmission
  • Secure server infrastructure
  • Regular security audits
  • Limited access controls
  • Employee training on data protection

5.2 Data Retention

We retain your personal information only as long as necessary to:

  • Provide our services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

General Retention Periods:

  • Client data: Duration of service + 7 years
  • Website analytics: 26 months
  • Marketing communications: Until unsubscribe + 30 days

6. Your Rights and Choices

6.1 Access and Correction

You have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request information about our data practices

6.2 Data Portability and Deletion

You have the right to:

  • Receive your data in a portable format
  • Request deletion of your personal information
  • Object to processing of your data

6.3 Marketing Communications

You can:

  • Unsubscribe from marketing emails
  • Opt out of promotional communications
  • Update your communication preferences

6.4 Cookie Management

You can:

  • Disable cookies through your browser settings
  • Opt out of analytics tracking
  • Manage cookie preferences

7. Regional Privacy Rights

7.1 For Canadian Residents (PIPEDA)

Under Canada's Personal Information Protection and Electronic Documents Act:

  • You have the right to access your personal information
  • You can request correction of inaccurate information
  • You can file complaints with the Privacy Commissioner of Canada

7.2 For US Residents

California Residents (CCPA):

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt out of sale of personal information
  • Right to non-discrimination

We comply with applicable state privacy laws including Virginia (VCDPA) and Colorado (CPA).

7.3 For UK/EU Residents (GDPR)

Under the General Data Protection Regulation:

  • Legal Basis: We process data based on contract performance, legitimate interests, and consent
  • Data Controller: InnoVista Tech acts as data controller
  • Rights: Access, rectification, erasure, portability, restriction, objection
  • Complaints: You can file complaints with the Information Commissioner's Office (ICO)

8. International Data Transfers

As we serve clients in Canada, USA, and UK, your information may be transferred and stored in different countries. We ensure appropriate safeguards are in place for international transfers, including:

  • Adequacy decisions
  • Standard contractual clauses
  • Binding corporate rules
  • Consent where required

9. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will delete it promptly.

10. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by:

  • Posting updates on our website
  • Sending email notifications to registered users
  • Updating the "Last Updated" date

12. Contact Information

Data Protection Officer

For privacy-related questions or concerns:

InnoVista Tech  |  Toronto, Ontario, Canada

Email: privacy@innovistatech.ca

Regional Representatives

UK Residents: For GDPR-related inquiries, contact us at gdpr@innovistatech.ca

California Residents: For CCPA-related inquiries, contact us at ccpa@innovistatech.ca

13. Consent

By using our website and services, you consent to the collection and use of your information as described in this Privacy Policy.

For Marketing Communications: We will obtain your explicit consent before sending promotional materials.

For Cookies: By continuing to use our website, you consent to our use of cookies as described in this policy.